Make Your Site Traffic Work Harder for Your Bottom Line
Retailers are constantly grappling with the challenge of effectively reaching their target audience. The competition is fierce, and the stakes are high. Wasted ad budgets, muddy reporting, and confusion around how to activate first-party data are the norm. That's why we've worked for years on a retail marketing platform that leverages patented technology to revolutionize how retailers identify, market, and measure their audience.
Key takeaways:
- fullthrottle.aiTM uses opt-in first-party data to create new, in-market household audiences with USPS-verified addresses.
- SmartMail optimizes direct mail by targeting only those most likely to buy, improving ROI.
- fullthrottle.aiTM ties marketing initiatives directly to revenue, enabling data-driven decisions.
Why Traditional Data Points Are Not Enough
In the past, retailers often relied on basic data points like names and email addresses to target their audience. While these are valuable pieces of information, they are not sufficient for creating a comprehensive marketing strategy.
Relying solely on names and email addresses for marketing has limitations. For example, email typos can lead to ineffective campaigns, and people often change their email addresses, resulting in outdated data. Low match rates between different systems can also compromise targeting accuracy. Additionally, some platforms restrict targeting options to exclude email and name-based methods. As the buyer’s journey stretches longer and becomes more complex over time, retailers need more sophisticated tools to meet them at key touchpoints along the way.
Activating First-Party Data With Audience Generation
fullthrottle.aiTM takes a fresh approach by focusing on opt-in first-party data. Our retail marketing platform uses your existing site traffic to generate net-new, in-market household audiences, providing a holistic view of who’s on your site and what they’re doing there. Here’s the key, though: Our technology captures longitude and latitude by asking for your visitors’ locations, then turns that data into USPS-verified postal addresses. We not only add another layer of reliability to your data, but also open up new avenues for targeted marketing.
The Power of Omnichannel Messaging
Understanding Buyer Propensity Data
fullthrottle.aiTM employs advanced AI algorithms to measure buyer propensity based on a variety of behavioral data points. This includes everything from the time spent on individual website pages to the types of products they viewed. By understanding these nuances, we can create a more accurate profile of your potential customers.
Customized Marketing for Maximum Impact
Our platform doesn't stop at just gathering data; it uses this rich information to send customized marketing messages instantly. And we're not just targeting the individual; we're reaching out to the entire household's decision-makers. This amplifies the impact of your marketing efforts, ensuring that your message resonates with the people who matter the most. It’s especially important for retailers with high-consideration and high-ticket offerings. The more time their buyers take to decide, the more retailers benefit from fullthrottle.aiTM.
SmartMail: The Future of Direct Mail
Direct mail has been a staple in the marketing toolbox for years, but we believe everything can be improved. With the introduction of SmartMail, we gave direct mail an upgrade. This innovative feature uses AI-determined buyer propensity data to send mailers only to those visitors most likely to buy.
SmartMail does more than send out mailers automatically; it sends the right message to the right person at the right time. By leveraging the buyer propensity data generated from your site traffic, SmartMail ensures that your marketing budget is spent efficiently. No more sending mailers to people who are not interested in your products. With SmartMail, every mailer counts, and each one has a higher chance of converting a potential customer into a buyer.
Measuring Real Business Outcomes — Not Just Clicks and Impressions
With traditional retail marketing platforms, metrics like clicks and impressions are often used to gauge the success of a campaign. While these metrics provide some insights, they don't necessarily translate to actual sales or revenue. What do we do differently? We go beyond these superficial metrics to offer a more comprehensive view of your campaign's performance.
Finally — Transparent Tracking Tied to Revenue Dollars
In a vertical where clarity and accountability are paramount, fullthrottle.aiTM sets a new standard by merging data transparency with precise revenue tracking. Our platform's user-friendly interface offers an unobstructed view into the entire buyer's journey. From the initial website visit to the final transaction, every interaction is meticulously logged and analyzed, directly matching customer marketing engagement to sales.
This unparalleled level of detail serves a dual purpose. First, it illuminates the direct impact of your marketing initiatives on customer behavior. Second, it quantifies how these efforts contribute to your overall revenue — something that’s never been done in AdTech before. By zeroing in on the metrics that genuinely matter, fullthrottle.aiTM enables you to make informed, data-driven decisions that are directly tied to revenue generation.
The Edge You Need in Your Retail Business
The retail industry is more competitive than ever, but with the right tools and insights, you can rise above the noise. fullthrottle.aiTM is not just another AdTech platform; it's a comprehensive solution designed to revolutionize how you identify, market to, and measure your audience.
Don't take our word for it. Experience the power of first-party data, omnichannel messaging, and unparalleled visibility for yourself. Book a demo and take the first step towards transforming your retail business.
