By: Claudia Gonzalez, Director of Performance Strategy
TV Ads Can Be Truly Personalized for the First Time
Businesses today want to see a clear link between their ad spend and actual results. Media attribution has been a step forward, but it's not enough. Agencies often find themselves stuck when clients ask, "How many sales did this get us?" At fullthrottle.aiTM, we understand this need. That's why we're helping businesses get more from their OTT and CTV advertising budgets.
We leapt over the bar set by traditional methods to give brands futuristic AdTech that will usher in a new age for connected TV advertising.
Key takeaways:
- First-party data enables precise targeting with OTT and CTV advertising, allowing businesses to connect with viewers based on their specific interests and viewing habits.
- Through understanding viewers' preferences, first-party data allows advertisers to shape content and CTAs, creating a more engaging and resonant experience.
- First-party data ensures that OTT and CTV ads align with viewer preferences, increasing the chances of capturing attention and driving engagement.
- By focusing on what resonates with the audience, first-party data leads to cost efficiencies, making the most of ad space and budget, and maximizing value.
- First-party data offers deeper insights into viewing habits and genres, guiding advertising strategy and allowing for continuous improvement and refinement.
At fullthrottle.aiTM, we're focused on helping businesses make the most of their advertising budget. Using our platform powered by patented technology, we generate real household data on what pages and products their website visitors are viewing, allowing OTT and CTV providers to build advertising schedules that truly align with these identified households. No more guessing or hoping; we're bringing data-informed video to connected TV. It's a new way to approach advertising, and we couldn’t be more excited to lead the charge.
The fullthrottle.aiTM and Spectrum Reach Partnership
Our collaboration with Spectrum Reach is a game-changer in advertising practices. fullthrottle.ai's audience generation capabilities combined with Spectrum Reach’s advertising network gives businesses the tools to craft campaigns that fit their audience's viewing habits like a glove — we call it Customer Data Match.
This innovative approach brings a new level of precision and personalization to advertising, setting the stage for a more targeted and effective strategy. Businesses can ensure that the content shown on connected TV platforms is more in tune with what viewers actually want to see, creating a perfect-fit viewing experience.
Our Bread and Butter: Data Security and Integrity
Our platform is built with a compliance stack that is sensitive to the nuance of each technology partner; it’s also privacy-first to meet the applicable needs of each of our clients. We employ 256-bit AES encryption, HTTPS Interface (SSL), and multi-factor authentication support to ensure that all data is fully secured and encrypted at rest and in transit. We're also SOC 2 Type 2 certified, which means we adhere to high standards for security, availability, processing integrity, confidentiality, and privacy of customer data.
How OTT and CTV Benefit From Household-Based First-Party Ads
Targeted OTT and CTV advertisements are not just technological advancements; they represent a new frontier in advertising. With the proliferation of streaming services and smart TVs, businesses have a unique opportunity to reach audiences in innovative ways. First-party data plays a pivotal role in this transformation, offering insights and personalization that were previously unattainable.
Enhanced Targeting Accuracy and Personalization
The power of Customer Data Match lies in its ability to provide a deep understanding of viewers' preferences. Advertisers can craft OTT and CTV ads that resonate with individual viewers, creating a connection that feels personal and engaging. This connection fosters trust and brand loyalty, turning viewers into advocates. It's a new way of thinking about advertising, one that prioritizes relationships over transactions.
Improved Ad Relevance and Cost Efficiency
Relevance is at the heart of advertising success. First-party data enables businesses to align OTT and CTV ads with viewer interests, capturing attention and driving engagement. This alignment not only enhances the viewer experience but also leads to cost efficiency. By focusing on what truly matters to the audience, advertisers can make every dollar count, maximizing value and impact.
Better Audience Insights and Analytics
First-party data offers a window into the lives of viewers. It reveals their viewing habits, favorite genres, and even their motivations for watching certain content. These insights guide advertising strategy, allowing for a more personalized and effective approach. It's about understanding the person behind the screen, connecting with them on a deeper level, and creating messages that resonate with their unique needs and desires.
How Our AdTech Produces Better Schedules
Our collaboration with Spectrum Reach is a game-changer in advertising practices. With OTT and CTV, businesses have the tools to craft campaigns that fit their audience's viewing habits like a glove. This innovative approach brings a new level of precision and personalization to advertising, setting the stage for a more targeted and effective strategy. It's a shift from traditional methods to a world of creativity, innovation, and endless possibilities.
Our approach moves away from generic messages to create advertisements that speak to the individual viewer. With fullthrottle.aiTM, viewers will see a world where TV advertising is not just an experience they have to endure, but a connection that leaves a lasting impression.
Case Study: A Successful Customer Data Match Automotive Campaign
An auto dealer in Tampa, Florida, had to think outside the box during a tough Q4. Instead of cutting back on ads like many others, they dove deep into audience-driven media. Their goal was to harness the power of Customer Data Match at a hyperlocal level. Using fullthrottle.ai's technology, this automotive dealership transformed previously unreachable website visitors into addressable households, creating a robust first-party audience. The approach was enhanced by fullthrottle.ai’s partnership with Blockgraph, which connected the first-party audiences we identified and Spectrum Reach's audiences securely and seamlessly. The dealership then ran targeted ads to these fullthrottle.aiTM-identified households on Spectrum Reach’s network.
The outcome? This tailored media strategy, spread across specific cable zones and zip codes, boosted their sales by 20% and service transactions by 9% in Q4. It's a testament to the power of smart, data-driven advertising.
Embrace the Future with fullthrottle.aiTM
OTT and CTV advertising, powered by first-party data, offer an opportunity to create meaningful and memorable connections. It's about understanding each viewer, crafting advertisements that resonate with them, and building relationships that last. The future of advertising is here, and it's filled with potential, creativity, and the promise of genuine engagement. Embrace this new era with fullthrottle.aiTM and discover a world where advertising is not just seen — it’s felt.
Want to see it in action? Book a demo and we’ll walk you through it.
