by: fullthrottle.ai®
Savvy Advertisers Get an Early-Mover Advantage With FreeTV
The people have spoken: They're tired of subscription fatigue and hungry for free content. Free ad-supported TV viewership has exploded, nearly doubling the number of available networks since 2023.
Platforms like Tubi, Roku, and Fubo are starting to dominate the attention economy. Consumers crave an endless, diverse content selection, and one streaming service alone — even a giant like Hulu — isn't enough.
Limited Budget? Here's Where to Spend It
Hulu is a fine addition for incremental budget, but if you have to pick, the question becomes: Hulu or FreeTV?
The Short Answer: FreeTV
- FreeTV platforms are experiencing explosive growth as consumers shy away from endless subscriptions.
- With the help of fullthrottle.ai’s patented AdTech, FreeTV offers targeted reach to highly valuable in-market shoppers.
- Early adopters will secure a significant advantage before competitors dive into this market.
The Hulu vs. FreeTV: Where Should Advertisers Invest?
Let’s not beat around the bush; FreeTV platforms are favored to win this game.
During Super Bowl LIX, FreeTV platform Tubi pulled in 13.6 million viewers — proof that audiences are embracing ad-supported viewing. Fox credited Tubi for a staggering $308 million ad revenue boost, underscoring the power of FreeTV.
With 97 million monthly active viewers, Tubi alone now rivals giants like Amazon Prime Video. The thing is, Tubi isn’t alone: fullthrottle.ai’s FreeTV offering extends across dozens of platforms including Roku, Pluto TV, and Fubo — hundreds of millions of unique viewers tune in every month. That’s like putting the entire Eagles offensive line up against a single Chiefs lineman.
How It Works: FreeTV With fullthrottle.ai®
fullthrottle.ai® zeroes in on your site's first-party audience, serving ads exclusively to highly engaged, ready-to-buy shoppers. We hit viewers everywhere they stream — smart TVs (any modern models by Samsung, Vizio, Roku, LG), tablets, laptops, and streaming devices like Roku and Fire TV — delivering a seamless, cable TV-like experience right where people unwind: living rooms, family rooms, bedrooms, and media spaces.
FreeTV viewers are locked in, averaging a full 100 minutes of daily viewing thanks to easy access and an endless appetite for new content. fullthrottle.ai® capitalizes on this massive engagement, but only sends ads to viewers who have the highest propensity to produce a business outcome. With more abundant ad opportunities than heavyweights like Netflix and Amazon Prime, our FreeTV offering fuses the comfort of traditional TV with razor-sharp household-level targeting. We make every ad dollar count.
While Hulu's audience may seem appealing, most impressions (around 90%) miss true in-market shoppers. For advertisers, Free TV activated by fullthrottle.ai® is a blue ocean opportunity — less competition, better reach, and stronger ad performance.
The Early-Mover Advantage
Advertisers who jump into FreeTV now will dominate before the space becomes crowded. fullthrottle.ai® gives you the tools to reach active, privacy-safe, first-party audiences on FreeTV and spend your ad budget where it’ll convert best.
Let’s get the ball moving and score some wins.
