CPI, or Cost Per Install, is an advertising method that only charges advertisers each time their app is downloaded.
With the CPM bidding strategy, advertisers pay based on the number of impressions your ad receives.
A bidding method where you pay for each time your video is played.
Technology or media that applies across multiple formats and across multiple devices. This is different from "cross-device", which implies only multi-device application rather than multiple...
CTR is a metric that measures the number of clicks your ad (s) receive per number of impressions.
A platform designed for marketers to maintain customer data, via collecting, managing, and engaging with customers.
Customer Relationship Management is a platform meant to manage data of current clients or potential customers (leads).
While CCPA is restricted to California, many states are in the works to enforce their own privacy laws. Also see Data Compliance For more information,...
This act builds on the California Consumer Privacy Act (CCPA). Some of the developments include: Expanded definition of personal information Partial exemption for employee data...