• June 17, 2024

GDPR

“General Data Protection Regulation” is a set of rules and regulations active in Europe that gives citizens more control over their personal data.
  • June 17, 2024

Geotargeting

Showing ads to people based on their mobile device’s location, ZIP code information they submit when registering a site/service or GPS coordinates collected by site/service....
  • June 17, 2024

GRP

Gross Rating Point; the standard currency that broadcast TV has used to plan, purchase and measure advertising campaigns since the 1950s. Defined as...