• June 17, 2024

Target Audience

The intended audience for an ad, usually defined in terms of specific demographics (age, gender) and psychographics (interests, behaviors).
Independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns.
  • April 18, 2022

Third-Party Cookie

A small text file stored on a user's computer by a party that is not related to the website/brand/publisher or the user that is used...
  • June 15, 2022

Third-Party Data

Information that an established data company collects indirectly or aggregates from others and then sells to ad buyers.