A verified signal that demonstrates clear association and intent.
Video Ad Serving Template; a universal XML schema for serving ads to digital video players.
Viewable CPM; cost per thousand viewable ads served – a simple calculation for vCPM = CPM / viewability rate.
Number of completed video plays divided by the number of video starts.
As defined by Group M, a viewable video impression is one where 100% of a video player’s pixels are in view in an active browser...
As defined by the Media Ratings Council, a viewable impression is one where 50% of pixels are in view in an active browser tab for...
Video Player Ad-Serving Interface Definition; allows a rich interactive user experience with in-stream video ads.
View-Through Rate; measurement of how many people saw an ad and eventually visited the advertiser’s site.