Plus: Marketing’s Biggest Challenge Has One Novel Solution It’s rough out there. Marketers were ping-ponging between problems and solutions all year long, from Google’s announcement...
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Traditional Retargeting Ends ... a Better Way Begins If you’ve been following our updates, you know the third-party data situation boils down to four words:...
Even More Data Privacy Laws Passed Than Expected. In recent years, there's been a global shift towards data privacy, with the United States hot on...
Why Understanding Your Existing Shoppers Is Key By: Will McGinnis Key takeaways: Buying leads often leads to wasted resources, as only a small percentage are...
How Our Unique Method Converts Your Most Profitable Audience When attention spans are as fleeting as the click of a mouse, engaging potential customers who've...
by: Julia Giacoboni, Director of Product Marketing Customer Engagement 🤝 Data Lifecycle Hey, you! Yeah, you—the one who's juggling marketing campaigns, customer data, and a...
By: Amol Waishampayan, Chief Product Officer A Next-Level Tool Can Ignite Your Marketing Efforts Google Analytics 4 (GA4) — and Universal Analytics before that (RIP)...
By: Claudia Gonzalez, Director of Performance Strategy TV Ads Can Be Truly Personalized for the First Time Businesses today want to see a clear link...
By: Amol Waishampayan Google Is Drilling Out the Foundation. We’re Building a New One. The recent news about Google introducing IP address proxies has sent...
Make Your Site Traffic Work Harder for Your Bottom Line Retailers are constantly grappling with the challenge of effectively reaching their target audience. The competition...