Challenge
A public community college wanted to increase local enrollment without using digital advertising.
Tactics Used
Audience Generation: Identifying and transforming their website traffic into household addressable audiences, fullthrottle.ai™ identified 17,390 households of prospective students.
SmartMail: Our AI-powered platform identified the highest propensity households each month and sent a total of 4,486 luxury mailers during a three-month campaign.
Results
During this campaign, returning households of prospective students increased month over month from 65% to 85%.
Our SmartMail marketing identified, re-engaged, and nurtured 1,540 households along their
path to enrollment.
Of the mailer recipient households, one in three enrolled - a total of 18% of their fall class.
