Challenge
A multi-rooftop dealer group turned to fullthrottle.ai's Automotive IMC™ in order to increase sales across brands such as Chevrolet, Chrysler, Dodge, Jeep, and Ram.
This auto group set out to significantly increase their lead volume and boost conversion rates by attracting higher quality
prospects.
Automotive IMC™
The Automotive IMC™ identified and converted website visitors into addressable households. Using the platform's AI buyer propensity model, we found those households most likely to convert. Through a combination of incentives, intelligent lifecycle marketing, and
AI-powered marketing signals, we engaged each household at critical points along their buyer journey.
Results
Over a six-month period, all eight stores generated 9,210 total sales. During that time, fullthrottle.ai® influenced 29% of them, amounting to an average of $1,128,850 in gross profit for each store.
In addition, our platform influenced 18% of all stores' service transactions, at an average of $895,507 per rooftop.
fullthrottle.ai® gave the dealer group new insight into the buyer journey. After initial engagement with a dealer, about half of all sales take at least 15 days to decide.
Our platform allows dealer groups to nurture in-market leads across their entire journey, keeping the brand top of mind at crucial touchpoints before a purchase decision.
Match-Back Analysis
By performing a match-back analysis covering the campaign duration (six months), fullthrottle.ai® confirmed the direct correlation between targeted advertising efforts and lead generation, providing the client with quantifiable proof of their ROI.
