Case Study:fullthrottle.ai's AdTech Uses Data-Informed Campaigns to Prove Incrementality

Using fullthrottle.ai’s data-informed media strategies and tactics, we went head-to-head against a National OEM program and benchmarked our results against theirs. We leveraged fullthrottle.ai’s ad technology for our campaigns using the best-in-market audience data for unbelievable results.

In regions using our data-informed campaigns, our results were higher AND trended upwards --- while the results trended down in regions not leveraging our AdTech. We saw sales and traffic incrementality in the regions we focused on. These results have been consistent within other campaigns and across multiple markets.