Challenge
A client in the education sector faced the challenge of increasing visibility across its multiple markets in Texas to encourage enrollments and interest in their programs. With fierce competition between technical education providers, this client wanted to stand out with effective marketing enhanced by first-party data.
The primary goal for the client was to increase enrollments and improve visibility by identifying unique households in their website audience.
Tactics Used
Display Ads: Leveraged fullthrottle.ai's privacy-first identity resolution to target engaged households, ensuring that the ads reached the right audience effectively.
SmartMail: Utilized fullthrottle.ai’s SmartMail feature to send personalized direct mail to fullthrottle.ai-identified households, increasing the likelihood of engagement and conversion.
Results
The collaboration with fullthrottle.ai™ led to remarkable results for our client. Over a year, they achieved 3,088 enrollments attributed to our platform’s influence and identified 43,333 total households. Year over year, the number of households returning to the site increased by 98% and they saw an average 12% increase in enrollments. These metrics demonstrate the bottom-line value our platform provides as it pulls households back in and promotes conversions.
As it builds an audience of returning households, the fullthrottle.ai™ platform allows institutions to allocate their marketing spend more efficiently. Our client increased their marketing budget in two key geographic regions after observing higher enrollment rates in those areas, leading to even higher conversions. For example, the Waco region saw a 37% increase in enrollments year over year after we helped our client adjust their spend to better f it the geographic area. Without our technology, this level of granularity and detail would be nearly impossible to achieve. It's a prime example of how fullthrottle.ai™ builds an engaged audience, draws visitors back in, and enables unique insights that drive real enrollments for higher education institutions.