CHIEF 1st Party Data Self-Assessment

1st Party Data Assessment Chief

Assess where you are on the 1st party data power ladder, takeaway top sources to tap into new 1st party data, and how to best use that data with agencies, brands, media companies, and your overall advertising ecosystem.

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Sources and related materials: 

  1. https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html  
  2. https://www.forbes.com/sites/blakemorgan/2021/03/29/the-20-most-compelling-examples-of-personalization/?sh=7e73861b71b1  
  3. https://www.redpointglobal.com/press-releases/70-percent-of-consumers-say-they-will-exclusively-shop-with-brands-that-personally-understand-them-this-holiday-season/ 
  4. https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/what-shoppers-really-want-from-personalized-marketing  
  5. https://hbr.org/2022/03/customer-experience-in-the-age-of-ai