Demand-Side Platform; software used to purchase advertising in an automated fashion, allowing advertisers to buy impressions across a range of publisher sites through ad exchanges. Sizmek, Amobee, Trade Desk are Demand-Side Platforms.
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Demand-Side Platform; software used to purchase advertising in an automated fashion, allowing advertisers to buy impressions across a range of publisher sites through ad exchanges. Sizmek, Amobee, Trade Desk are Demand-Side Platforms.