Automotive

The World’s First Automotive DSP Built for Precision, Simplicity, and Results

fulthrottle.ai’s Automotive DSP™ is the first demand-side platform purpose-built for the automotive industry — not retrofitted for it.  

Designed specifically for dealer groups, OEMs, media companies, and agencies, the Automotive DSP™ delivers precision media buying, first-party audience intelligence, and end-to-end attribution in one seamless platform. 

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Automotive Dashboard

Engineered for Dealership-Level Media Execution 

Generic DSPs weren’t designed to handle dealership-level marketing complexity.  They start with media buys, rely on fragmented third-party data, and fail to deliver actionable insights. fullthrottle.ai’s Automotive DSP™ rethinks the entire stack — replacing complexity with clarity by connecting in-market household audiences, intelligent media activations, and measurable outcomes in one seamless platform. 

  • Local-first automation with national-scale reach 
  • In-market shopper audiences built from real human behavior — not cookies 
  • Omnichannel media buying across CTV, streaming audio, display, and direct mail 
  • AI-powered budget optimization that reacts to real performance in real time 

PLATFORM FEATURES

What You Can Power With the Automotive DSP™

Identity-Based Audience Targeting  

Our platform uses first-party dealership data to build in-market household audiences — giving marketers precision targeting at scale.  

  • Identifies in-market shoppers based on website traffic 
  • Connects to dealer’s DMS and CRM systems to enable household-level targeting using verified first-party data from showroom visits, service history, to ownership behavior — no cookies or third-party reliance 
  • Segments audiences by make, model, time in-market, and purchase propensity using first-party dealership data 
  • Achieves 85% audience match rate for seamless activation of first-party data across all media channels 

Autonomous Media Planning and Instant Activation 

Campaigns are launched in under 5 minutes using AI-driven planning and local-first automation, with built-in pacing and optimization for national-scale reach. 

  • AI Media Agent works 24/7 to improve results with a transparent audit trail for streamlined ad operations 
  • Audience selection to campaign launch happens in under 5 minutes — no spreadsheets or long setup required 
  • Automates pacing, bidding, and deployment for national, regional, and local campaigns 
  • Built-in local-first automation ensures addressable scale across priority ZIPs  
  • Supports first-party, second-party, and third-party audience composition through real-time curation and inventory alignment  

Omnichannel Execution, One Platform 

Media buying is coordinated across CTV, streaming audio, display, direct mail, and more — all within a single platform built to reflect how today’s automotive consumers’ shop. 

  • Centralizes buying across CTV, audio, display, social, and direct mail  
  • Auto Media Marketplace integration unlocks brand-safe inventory without intermediaries 
  • Unified planning and execution across tiers (Tier I/II/III) with consistent messaging  
  • Self-serve tools and white-label dashboards streamline creative and activation workflows  

Outcome-Based Attribution 

Every media dollar is traced to a dealership outcome — like showroom visits, service appointments, and closed sales — powered by our closed-loop attribution engine. 

  • SafeMatch® connects ad exposure to real dealership outcomes like visits, service, or closed sales  
  • Tracks transactions with household-level precision — no logins or app installs required 
  • Supports VIN-level personalization and real-time reporting  
  • Measures results transparently across funnel stages, down to ROI, LTV, and retention  

MEDIA BUYING AT SCALE

Enterprise-Level Outcomes for the Mid-Market 

Mid-market automotive advertisers are held to the same performance standards as enterprise brands — but often without the same resources and transparency. fullthrottle.ai’s Automotive DSP™ bridges that gap by giving OEMs, dealer groups, agencies, and companies a centralized platform to plan, activate, and measure across every stage of the media funnel.

With direct access to over 350 premium publisher integrations, campaigns can scale nationally while staying locally aligned — reaching shoppers in the real-world setting where they engage most: TVs, phones, laptops, smart speakers, and more. Every media environment, from display to Free TV, is engineered for an immersive household experience that moves beyond impressions to real business outcomes.  

Trusted by Dealers, OEMs, and Automotive Agencies Nationwide

Through the Auto Media Marketplace (AMM), users access curated inventory partners — from Nexstar and iHeart to Detroit Trading and Comcast — and manage activations through one connected platform. 

Ready to See the Automotive DSP™ in Action?

You don’t need more tools — you need the right one. Explore how fullthrottle.ai’s Automotive DSP™ helps automotive marketers activate campaigns with verified data, launch across trusted media, and finally run media the way your business runs.

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